The Aesthetics of Advertisements in The Pop Art

Abstract

The research tagged (the aesthetic image of advertising in pop art) deals with a modest scientific effort to reveal the aesthetic image of commodity advertising through some artistic productions selected from the paintings of American pop art artists. And the need for it - the aim of the research - the limits of the research - defining and defining the terms) The research problem was summarized in answering the following question: (What is the aesthetic image of advertising in pop art) His senses and perceptions and affect his aesthetic taste by looking at the results of the research and its conclusions, and the aim of the research was to identify the aesthetic image of advertising in the art of pop art, while the second chapter was devoted to three topics. Pop Art As for the third topic, it included display techniques in advertising. This chapter also included the indicators that the theoretical framework ended with. The third chapter dealt with the researcher's research procedures, including the research community (20 artworks) and p The research plan consisted of five paintings, which were represented by the drawings of each of (Andy Warhol, Jasper Johns, Roy Lichtenstein and Robert Rauschenberg) in order to achieve the goal of the research, while the fourth chapter included the results of the research, conclusions, recommendations and proposals, among the results of the research.

1. The activation of the rhythmic movement in the repetition contributed to the achievement of the push and pull factors and the continuity resulting from the organized visual sequence in the form of the commodity advertisement, which led to the activation of the advertising mechanisms in functional and aesthetic directions.


2. The formal diversity of the inside or outside came to create an illusion of movement and penetration, thus creating hints of the spatial depth that is consistent with the subject and the idea.

Among the conclusions:

1- Emphasizing the organization of an equal relationship between the title, the images and the written texts of the advertisement image, because of the importance of the title in directing the recipient.

2- The plurality of formal uses can establish outlets to attract and display the image of the commodity advertisement.