The impact of advertising promotion on the products of potter Stephanie H. Shih

Abstract

The current research (The impact of advertising promotion on the products of potter Stephanie H. Shih) included an attempt to study and understand the recipient of the impact of advertising promotion and how it is represented, as it represents an accurate and comprehensive translation of the ideas that are intended to be conveyed to the target audience in a tangible, tangible form. Meaning conveying ideas, contents and perceptions to the recipients through an audible or read word, an image or a visual scene, or integrating all of these things and placing them in a purposeful structural framework through which the idea arrives and the goal of advertising promotion is achieved as a means of cognitive and aesthetic expression and communication, by stimulating the recipient’s aesthetic feeling by perceiving the image. Realistic visual. With an explanation of how the concept appears in the field of contemporary global ceramics as an attempt to define it at the level of application as much as possible.

 Based on the nature of studying the subject, the research was divided into four chapters, the first chapter included the research problem, its importance, the need for it, and the goal of the research (to know the impact of advertising promotion on the products of potter Stephanie H. Shih), and the chapter also included the temporal limits of ( 2010-2023) for contemporary ceramic works, and the chapter was concerned with defining the most important search terms. As for the second chapter, it consisted of two sections. The first section included (advertising promotion in plastic art), while the second section included (the manifestations of the advertising image in contemporary ceramics), and the chapter ended with indicators of the theoretical framework and previous studies. The third chapter included the research procedures, as the research community included (15) models from which a sample was extracted intentionally, amounting to (3) sample models that covered the limits of the research by adopting the descriptive analytical approach to analyze the research sample and achieve its goal. The fourth chapter included the results, their discussion, and the research’s conclusions, recommendations, and proposals, which expressed ideas and contents based on applications of the impact of advertising promotion on the products of potter Stephanie H. Shih.