Visual Memory Characteristics in Self-marketing Advertisements and their Impact on the Recipient: Announcements of the Iraqi Parliament Candidates as a Model

Abstract

 The current research summarizes the case of cognitive evoking and stimulating visual memory، which represents a technique of self-presentation and self-marketing techniques، so the researcher found a reason for the study for the purpose of identifying the most prominent logical and studied psychological characteristics and methods in the many fields of research and directing them towards the marketing goal and self-marketing in particular. The current topic is a subject for study in the form of the following question:

(Characteristics of visual memory in self-marketing ads)

The research included three chapters، the first chapter included a full explanation of the research problem and then presented the objectives of the research، in which it was stated: highlighting the role of visual memory and its most important characteristics for influencing and harnessing that in design، and enhancing the communicative aspect through symbolic images as a communicative mediator for joint discourse and self-marketing.

The importance of the study is also defining the terminology. As for the second chapter، it included the theoretical framework and contained three sections: the first topic (visual memory and the language of visual communication)، the second topic (self-marketing - self and influence)، and the third topic (communication skills - characteristics of the communicative message - elements of communication - Effective communication)، and the researcher did not find previous studies that approached the topic of the research، then a review of the most prominent indicators derived from the paragraphs of the entire theoretical framework.

As for the third chapter: the research community، which numbered (31) models، as a simple random sample was chosen for the purpose of analysis according to the descriptive analytical approach، and the paragraphs of the analysis form tool were identified، derived from the most prominent indicators of the theoretical framework. Then the analysis of the research sample models and a presentation of the most prominent results were: The intentional presentation formats and suggestions did not show any noticeable differences - the stereotypes in subtraction were similar or close in the demonstrative processes in all models. As for the conclusions، including: The echo return is related to the state of communicative reinforcement، assistance and urging to make instantaneous decision-making، and recommendations from them are recommended by the researcher and suggestions .

Finally، a list of the sources adopted by the researcher for the purpose of the study was presented.